Jose Cuervo Celebrates History With Augmented Reality App

By Staff  |  05/14/2014

Jose Cuervo History In A Bottle

When it comes to tequila, no company has been synonymous with the beverage quite like the family-owned brand, Jose Cuervo.

To celebrate the brand's rich history, which dates back to 1795, Jose Cuervo has rolled out a new app called History In A Bottle, allowing users to explore the journey that Cuervo family traveled.

Upon downloading the app, you can hover your phone over a bottle of Cuervo Tradicional Silver or Reposado to unlock an augmented reality history lesson inside, from the volcanic eruption that enriched the soil for Cuervo's agave plants, to the celebration of Cinco de Mayo 67 years later, to the heroic actions of Cuervo to relieve America from Prohibition's dry spell, to the invention of the Margarita and its inspiration of bikini volleyball.

Jose Cuervo History In A Bottle App

As told in the clip, Cinco de Mayo commemorates the 1862 Battle of Puebla when Mexico defeated the French, in which they expelled the French from the country. Guess who was there? Jose Cuervo... and he was serving shots of Tradicional.

The Cuervo History In A Bottle App offers an augmented reality tequila breaking down all these interesting history.

The app is definitely unique, fun, and will help you learn a few things about Mexican history and the iconic Jose Cuervo family and brand.

This article is sponsored by Jose Cuervo