50 Cent stopped by Canada’s Business News Network this week to talk about the launch of Animal Ambition, during which he detailed his departure from Interscope Records.
The interview began with 50 discussing personal expectations for the album, which he says will serve as his reintroduction.
“I’m excited about it,” he said. “You can expect it to be exciting. For me it’s my reintroduction. ‘Cause I’ve spent a long time period on hiatus. I was in the back portion in the music business. I was in the business portion of music for four years. Because it was my fifth and final album requirement for Interscope, we was in a position where we would have to do audits and go through the books and everything. It was conflicts in different areas.”
As he continued, 50 Cent explained that it took a while for him and Interscope to get on the same page, revealing that he received a $23 million payout for single sales throughout his career.
“My album, Get Rich Or Die Tryin’ is the largest debuting hip-hop album and the way we sold ringtones at that point is exactly how we sell the single,” 50 explained. “So, the language in the contracts spoke to the same light and the way I would be paid off a ringtone…if that’s the way I was to be paid off the singles would mean that they owed me like another $23 million maybe. So we went through that process and it took—for four years actually. It took a while for us to get through it.
“I was paid,” he added with a smile. “And then everything was comfortably—we resumed back to making music. Then, what I was getting out of the response to the actual music made me feel like I lost that camaraderie we had at one point. Not in touch with the audience but within the actual system itself because Interscope’s priorities shifted. They created Beats Audio. And Beats was the priority of things over there and I had already committed to my own audio company, SMS Audio. It was like I’m the competing company while actually being signed to the company as an artist. I couldn’t get the leverage I needed to properly launch the project. I went another route. I went the Eminem route.”
Later, 50 talked about the way things have changed over the past decade with music, and how artists like Radiohead and/or Beyonce used various ways to release their projects to combat technology.