Mountain Dew Brings “Baja Blast” To Retail

Mountain Dew - Mtn Dew Baja Blast

Mountain Dew announced this week that, for the first time, Mtn Dew Baja Blast — which was introduced 10 years ago as a “Taco Bell® Original” — will be released in bottles and cans for a limited time.

The special tropical lime-flavored beverage is the second largest and fastest growing fountain beverage sold at Taco Bell…. and the most requested flavor among the DEW Nation, generating more than 30,000 mentions on Twitter in the past three years.

“Mtn Dew Baja Blast has been a fan-favorite for 10 years, and we’re thrilled for this first-time opportunity to make it available on store shelves this summer,” said Greg Lyons, Vice President of Marketing, Mountain Dew. “We’ve been humbled by the amount of speculation and consumer buzz around Mtn Dew Baja Blast being bottled and are confident that this limited time offer is going to be a blockbuster!”

While Mtn Dew Baja Blast is always available at Taco Bell, fans will have to move fast to get the limited cans, as the fan-favorite will head back to Taco Bell exclusively at the end of the summer… or when supplies run out.

It’s slated to hit shelves starting on May 5. For more info, visit MountainDew.com/BajaBlast.

Following its release, fans will also be able to download and play the “Baja or Bust” mobile gaming app, available for iOS and Android platforms.

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