Inside Nike’s Redesigned Boston Flagship

Nike Boston flagship

Nike officially reopened its Boston flagship on Friday (April 18) with an entirely new look.

The two-story, 30,000-square-foot store — located at 200 Newbury Street — will offer a premium assortment of gear across all the brand’s divisions, including Running, Training, Basketball, and Sportwear to name a few.

The location will also provide an array of services including run analysis, head-to-toe styling, bra-fitting, pant-hemming, and special programming such as weekly Nike+Run Club.

“Boston is an important part of our heritage as a brand and we have been a proud partner of the local community for more than 47 years,” said Dennis van Oossanen, Vice President of Nike North America Direct to Consumer. “With the reopening of Nike Boston we look forward to deepening our connection with Boston’s rich running and sports culture, and we aim to inspire and serve athletes of all levels.”

The store pays homage to Boston’s sports heritage through several unique installations: design cues celebrating the remarkable 37 championships that Boston teams have won hang in the atrium; the wood court floor and bleachers on the walls were reclaimed from a local high school gymnasium; and the “JUST DO IT” mural in the atrium, more than three stories high, was inspired by the actual height of the Green Monster at Fenway.

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