The Coachella Valley Music and Arts Festival is slated to kick off this week, as the annual three-day festival takes over the Inland Empire’s Coachella Valley for two weekends: April 11-13 and April 18-20. This year, gracing the stages will be a reunited OutKast, Muse and Arcade Fire.
Last year’s festival raked in a staggering $67 million, a far cry from their first show in 1999, in which they lost $800,000. With fans gearing up for a weekend of fun, here’s some little known facts about the history of the Coachella Festival.
1. Concert promoter Goldenvoice began selling tickets for the first ever Coachella Festival in July 1999. At the time, tickets sold for $50 a day.
2. Promoters lost money on the first Coachella Festival and was forced to cancel the second event in May 2000. It was rescheduled late April 2001 as a single-day event.
3. 2003’s Coachella drew more than 70,000 attendees, helping it turn a profit for the first time. It featured performances by the Beastie Boys, Blur and Queens of the Stone Age.
4. The 2003 festival also marked the first time camping was allowed. More than 10,000 people camped out at the grounds.
5. In 2007, Coachella was expanded to three days. Headliners that year included Rage Against The Machine, the Red Hot Chili Peppers, Bjork, Arcade Fire, and Scarlett Johansson.
6. April 25th, 2008: Roger Waters’ set included an inflatable pig that flew into the night and landed between two homes in a La Quinta community about a mile away. The owners of the homes were given $10,000 and free Coachella passes for life in exchange for the prop.
7. In 2010, single-day passes were aced, but 75,000 attendees showed up each day.
8. The 2011 festival sells out in just six days and draws a record crowd of 225,000 attendees.
9. In 2012, Coachella expanded to two identical weekends.
10. The first two-weekend festival lineup was announced for 2012. It included Dr. Dre, Snoop Dogg, the Black Keys, Radiohead, the Shins, Calvin Harris and David Guetta. Tickets sell out in a matter of hours.
11. In March 2012, a month before the 2012 Coachella Festival, Goldenvoice announced that it had purchased 280 acres of land at the festival site in Indio — including the Eldorado Polo Club, Triangle Bar Farms, Fish Creek and Ambassador Glen Holden’s property.
12. In 2012, the late Tupac Shakur made an appearance and performed on stage as a hologram.
13. The 2014 festival will mark the West Coast return of The Replacements, who broke up on stage in Chicago in 1991.
14. 2013’s Coachella brought in a market-leading $67 million, a jump from the $47 million it brought in a year earlier.