1800 Tequila continues it campaign with actor Ray Liotta, rolling out a new two-minute piece, dubbed “Enough Said.”
The clip is based on the simple premise that the tequila landscape is too cluttered with style and flash. Liotta, as a strong but silent and enigmatic guy, recognizes that it’s less about the words you say… and more about what you do.
“They say less is more. Maybe they shouldn’t say anything at all. Because it’s not what you say, it’s what you do,” he says.