Nike celebrated Air Max Day 2014 Thursday evening (March 26) with an event at Undefeated’s La Brea flagship. The private event celebrated the 27th anniversary of Nike and Tinker Hatfield’s creation of the original Nike Air Max silhouette, which has since become an icon.
The night featured a fully redesigned pop-up experience that cataloged Air Max’s technological and aesthetic evolution throughout the decades, as deadstock grails and artwork by Nathan Cabrera were displayed. Celebrities, athletes and recording artists were also in attendance with a special guest panel that included professional skateboarder Eric Koston, OPM rapper Dom Kennedy and Power 106 radio personality Mando Fresko, while Hennessy V.S served the drinks.
In addition to the night’s festivities, a special Air Max 1 Premium “Air Max Day” shoe was made available for purchase earlier in the day to commemorate the anniversary.