Following the announcement of a partnership with Kanye West, Adidas partners with yet another influential celebrity… in Pharrell Williams.
After much anticipation, the iconic brand announced the deal Thursday (March 27) with the first collection coming this summer.
“Working with an iconic brand like adidas is such an incredible opportunity,” Pharrell said. “From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”
Pharrell owns his own textile company called Bionic Yarn, which turns plastic debris from the oceans into yarn and fabric. It will be used in some of his upcoming adidas Originals products.
He is just the latest celebrity to partner with Adidas. As mentioned, Kanye has also inked a deal with the brand, while rappers like Big Sean, 2 Chainz, and Teyana Taylor have all collaborated on limited edition products.