Before the rapper/shoe brand collabos became the norm, 50 Cent was raking in big cash in his partnership with Reebok for the once prominent G-Unit sneaker.
The hip-hop mogul spoke to Revolt TV recently to reflect on the deal, which was inked in 2003, and just how much of a success it was, despite people forgetting.
Fif says he brought home over $80 million during the duration of the partnership.
“Some of the deals look alike because you see more than one person doing a deal, it seems similar,” 50 tells REVOLT. “But the structure of the actual deal is more profitable for one guy, than it is for the other guy. They’ll talk about RBK deal. That really was a response to losing the bidding war for LeBron James. In reality, the G-Unit shoe outsold the Shawn Carter shoe six to one. I made over $80 million during the RBK time period.
“If I’m lying. I’m flying. You know how they say men lie women lie numbers don’t.”