50 Cent has been questioned about the conflict between his SMS Audio and Dr. Dre’s Beats brand, but he’s always downplayed the notion.
Now that he’s a free man, going independent, he admitted recently in an interview with Forbes that his launch of SMS Audio caused a conflict with Interscope… which he referred to as “Beats Records.”
“Interscope is Beats Records,” 50 said. “There’s no artist that has a marketing budget supporting what they’re actually doing that doesn’t have Beats headphones in the actual visual to support that brand, that company. So when I invested in SMS Audio, it kind of made people afraid.”
In fact, he went on to say that the conflict contributed to his decision to part ways with his longtime label. “It kind of got to a point that it was like, ‘I’ve got to get out of here. Y’all need to just go do what you’re doing with this,’ ” 50 explained. “Because it was too much of a priority, Beats, with the actual record company.”
While Interscope maintains control of 50 Cent’s back catalogue of music, he’s moved his G-Unit Records over to Caroline/Capitol/UMG for distribution.