HEX x Option-G 2014 Bag, Accessories Collection

Award-winning fashion tech accessory brand, HEX, released another new collection this week in collaboration with artist Cole Gerst, of Option-G Visual Communications.

The 9-piece collection boasts a selection of bags, phone cases, and tablet covers with Cole's custom artwork printed throughout. Specifically, the collabo features several new silhouettes including folios for the iPad Air and iPad Mini, as well as a Weekender Travel Bag and tablet envelopes, in addition to the brand's best sellers: the Laptop Tote, Origin Backpack, and Icon and Focus Cases for iPhone 5/5S.

The concept was a traditional toile pulled into HEX's world of music, art, design, and architecture. The result was "take your pleasure seriously".

"The collaboration with Cole is exactly where we want to be," said co-founder Trent Valladares. "We love modernism and combining this with an original commission from an artist of Cole's caliber is a dream come true."

"I love HEX's aesthetic and they have a quality product." added designer Cole Gerst. "I always get asked where I got my HEX backpack or iPhone case. I was thrilled when they asked me to collaborate on a series of products with them. They had the concept to make a toile pattern but with a modern twist. I loved the idea of putting my take on the classic pattern. I grew up watching my father, who is an interior designer, comb through fabric swatches and wallpaper patterns daily. I wanted to use the opportunity to tell a story with it, and the result is what you see."

Prices range from $39.95 to $139.95. Each comes in a timeless off white background with black print coloration.

The Option-G Collection is available now at select retailers and ShopHex.com.