Crown Royal Launches ‘Your Hero’s Name’ NASCAR Program

By Jay Casteel  |  03/05/2014

Crown Royal 'Your Hero's Name' NASCAR Program

Crown Royal announced this week their 2014 "Your Hero's Name Here" program, in which they rename Indianapolis' annual Brickyard 400 NASCAR race after a local hero.

Teaming up with Phoenix-based charity Packages From Home, which is dedicated to sending care packages to active-duty troops stationed overseas, the brand launches the program for the eighth year... and they want consumers to nominate their own heroes.

Those chosen will have a chance to win naming rights to the race. All nominations will be accepted through April 13th, with finalists being announced at the end of April. Head over to

See also: Recap: Crown Royal 'Capture The Crown' At NASCAR Brickyard 400