Crown Royal announced this week their 2014 “Your Hero’s Name Here” program, in which they rename Indianapolis’ annual Brickyard 400 NASCAR race after a local hero.
Teaming up with Phoenix-based charity Packages From Home, which is dedicated to sending care packages to active-duty troops stationed overseas, the brand launches the program for the eighth year… and they want consumers to nominate their own heroes.
Those chosen will have a chance to win naming rights to the race. All nominations will be accepted through April 13th, with finalists being announced at the end of April. Head over to CrownRoyalHeroes.com.