Two hip-hop superpowers are joining forces. Kanye West has inked a deal with Jay Z’s Roc Nation to serve as management for his creative agency, DONDA.
According to an announcement at Life+Times, the partnership will focus on Kanye’s international recording brand and worldwide touring ventures.
Ye launched Donda to serve as an agency for all his creative visions. So far, the company has directed music videos and content for Lil Wayne, 2 Chainz, Big Sean, and Pusha T, and most recently, designed the concept, design, and production for West’s mushc talked-about “Yeezus Tour.”