Los Angeles rapper Nipsey Hussle was recently tapped by fast-food franchise FatBurger for the design of the uniforms for a newly-opened location in L.A.
Newly-designed FatBurger uniforms and t-shirts don a design similar to the original, along with Nipsey’s familiar “Crenshaw” script logo.
In an interview with MTV, he explained the idea behind his pairing with the iconic brand.
“FatBurger being an iconic brand in L.A., our core values aligned,” Nipsey explained. “We had an idea to co-brand the Crenshaw collection from the MarathonClothing with the FatBurger.
“The FatBurger logo, it’s like the Hollywood sign or it’s like something you come to L.A. and you think Los Angeles,” the rapper continued. “We didn’t want to get in the way of that. We just wanted to represent our area and also the Crenshaw collection.”