Japanese high-street brand, Mostly Heard Rarely Seen (MHRS), made its U.S. debut last week, releasing its Spring 2014 collection NYC department store, Saks Fifth Avenue.
Created by mysterious Japanese designer Thomas “Tomakira” Li, the brand was created around the concept of “producing something creative while shunning celebrity status,” said a press release. The ascendant designer wears a mask in public, never does interviews and his collection was conceived, in part, to inspire a generation of Japanese youth to stop focusing on the superficial aspects of identity and to build a reputation based on one’s artistic creations.
The concept of anonymity is shown in collection, which boasts a variety of design trends from camo and plaid to ripped and patched demin, and studded detailing. Items include snapbacks, jeans, t-shirts, sweatshirts and sunglasses.