Lol! Instead of spending millions on a Super Bowl ad spot, Newcastle enlisted actress/singer Anna Kendrick for a funny behind the scenes clip of why the Big Game commercial was never made.

Made as part of tongue-in-cheek marketing effort dubbed “If We Made It”, she pokes fun at the over-the-top antics and excess found in traditional Big Game commercials… except she didn’t get paid, so she says, and she’s not happy about it.

For more on the campaign, visit