Lol! Instead of spending millions on a Super Bowl ad spot, Newcastle enlisted actress/singer Anna Kendrick for a funny behind the scenes clip of why the Big Game commercial was never made.

Made as part of tongue-in-cheek marketing effort dubbed “If We Made It”, she pokes fun at the over-the-top antics and excess found in traditional Big Game commercials… except she didn’t get paid, so she says, and she’s not happy about it.

For more on the campaign, visit IfWeMadeIt.com.