Starter Pop-Up Opening Recap (NYC)

By Rob Lee  |  01/29/2014

Starter Brand officially opened up a pop-up shop at New York City's Paramount Hotel a week ago, in preparation of Super Bowl Sunday. At the store, dubbed the Starter Club House, the brand offers a wide range of apparel and accessories, including various versions of the iconic satin jacket.

We attended the VIP preview of the shop before it opened, where Hot 97's Cipha Sounds and DJ Drewski played host, and celebs like Jim Jones and others enjoyed drinks and browsed the line.

The Starter Clubhouse is located at the Paramount Hotel (235 W 46th St) and will be open from now until February 9th.