Seattle Seahawks running back Marshawn Lynch’s Skittles obsession has landed him an endorsement deal with the candy brand.
The company will reportedly announced the deal Tuesday (Jan. 28), though details were unknown at press time.
ESPN.com reports that the brand will donate $10,000 to Lynch’s Fam First Foundation for every touchdown he scores in Sunday’s Super Bowl. It’s the first time the rainbow candy brand ever has paid an athlete.
To celebrate the partnership, Skittles has made limited edition packages of a “Seattle Mix,” which the brand will hand out this week that includes only blue and green-colored candies.
Lynch’s love for Skittles dates back to his youth, when his mother started giving him what she called “power pellets” in his Pop Warner playing days. To this day, he loves them and was seen munching Skittles on the sidelines throughout the season. It became so well-known, fans would shower him with the candy any time he scored a touchdown.