Kendrick Lamar

Pepsi recently partnered with The Recording Academy to produce the 56th GRAMMY Awards “Best New Artist” program — a discovery vehicle to help raise awareness around the artists nominated in the annual award category.

Artists like Kendrick Lamar, Macklemore & Ryan Lewis, Kacey Musgraves and Ed Sheeran offer a peek into their daily lives, creative processes and more.

Head over to to check out some behind the scenes with Kendrick Lamar.