Jordan Brand's New York Flight 23 store.

Jordan Brand kicks off the new year with some big news — the upcoming launch of the brand’s first ever Jordan only retail store.

Set to open in a partnership with Footaction, the store is located in mid-town Manhattan, on West 34th Street between 7th and 8th Avenues. Currently, an 18-foot tall classic Jordan shoebox has been erected as a construction barrier while the location is completed.

The store is first in a series of planned premium Jordan retail experiences coming to North America.

“We’re excited to launch North America’s first Jordan Brand exclusive retail experience for athletes at the top of their game who demand the absolute best in both performance and style,” said Larry Miller, President, Jordan Brand. “We will work with Footaction to bring Flight 23 to markets across North America, and can’t imagine a better place to start than one of the best basketball cities in the world, New York.”

More details about the New York Flight 23 store will roll out in the coming weeks.