DOOM For Clarks Originals ‘Pioneers’ Program

By Jay Casteel  |  01/10/2014

DOOM has been tapped by Clarks' Originals for their 2014 Pioneers campaign, in support of of an upcoming shoe he collaborated on with the brand.

He chose the Wallabee, a shoe with a long heritage within hip-hop, which he re-created with reflective, metal-like stitching and his trademar mask logo embossed into the heel. DOOM offers a preview of the shoe in this documentary short, shot by Clarks.

In addition to the shoe, the elusive rapper also collaborated on creative project, in which he traveled to the home of Clarks to capture the sounds of street, and recorded an exclusive track remix that will be launched online. An exclusive video was also shot to coincide with the track, slated to be released in March, along with the shoe.

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