• Lifestyle
  • Music
  • Fashion
  • Sports
  • Entertainment
  • Tech
  • About Us
  • Newsletter
BallerStatus.com
  • Lifestyle
  • Music
  • Fashion
  • Sports
  • Entertainment
  • Tech
BallerStatus.com
  • Lifestyle
  • Music
  • Fashion
  • Sports
  • Entertainment
  • Tech

In Lifestyle

Diddy, Diageo Acquire Deleon Tequila Brand

01/08/2014 Jay Casteel

Diddy

Page Six reported it just before the New Year, and now it’s official. Diddy has jumped into the tequila business with the acquisition of luxury tequila brand, DeLeón.

The deal is a 50/50 joint venture between Diageo and Diddy’s Combs Wine & Spirits, which will build on the strategic alliance formed for the launch of the Cîroc vodka brand.

Since the launch of Ciroc in 2007, the vodka has grown from 50,000 cases a year into nearly 2 million. With the backing of Diageo, DeLeón will benefit from the spirits giant’s distribution, supply chain, and marketing, as well as Diddy’s access to influencers.

“Celebration is a cornerstone of all my businesses, and this joint venture is a natural extension of that portfolio,” said Diddy. “DeLeón is an outstanding brand that appeals to those who love exceptional tequila in a distinctive bottle. Together with Diageo, we will take DeLeón to new heights.”

DeLeón is a blue weber agave tequila. Bottles retail from $120 to over $1,000 per bottle.

BusinessDeLeon TequilaDiageoDiddyFood & Drink
Share

  • That @stylebender vs. @spiderandersonsilva fight at #UFC234 though 👊🏻🔥 / Video by @kutkraft
.
.
.
.
.
.
.
#andersonsilva #stylebender #isrealadesanya #ufc #mma #mmaart #fight #fightnight #thespider #goat #ufcmelbourne #ufcaustralia #ko #buzzing #weekend #weekendfights
    49 3
  • For #NationalPizzaDay, @ReenaTolentino linked with @DeliciousPizzaHQ for this painting of the legendary #JDilla 🍕!! // cc @ogalleryla @officialjdilla @franknitt 🙏🏽🎨
    31 8
  • Just got our copy of @EstevanOriol's #ThisIsLosAngeles book. One of the best to ever do this photography shit! Certified LEGEND! You inspired an entire generation and showed people what the real LA is. Thank you for everything you've done for the culture! And thank you for always holding us down. 🙏🏻
.
.
.
.
.
.
.
.
#estevanoriol #thisisLA #photography #blackandwhite #blackandwhitephotography #jokerbrand #streetwear
    91 5
  • For playground use only. Here's a look at the fun packaging for the kids sneaker brand @SuperHeroic, founded by ex-Nike designer/Jordan creative lead Jason Mayden. The TMBLR V1.5 is available now at their website and @FootLocker 🙏🏻
.
.
.
.
.
.
#sneakers #kidssneakers #footlocker #superheroic #kicksonfire
    194 2
  • 16 years ago today, #50Cent dropped his debut album #GetRichOrDieTryin. It was the largest hop-hop debut ever. Hits included "In Da Club", "21 Questions", "Many Men", and "P.I.M.P." 💯👌🏼
    58 3
  • A closer look at GMC's 2019 Yukon Denali Ultimate Black Edition. 🙌🏻👌🏼
    72 3
BallerStatus.com
  • About
  • Internships
  • Privacy Policy
  • Newsletter

.