Jeremy Lin

Adidas officially announced a new partnership with Houston Rockets guard Jeremy Lin on Monday (Jan. 6), leaving his previous deal with Nike.

“I’m really excited to join the adidas family,” Lin said in statement. “They’ve changed the game with new technology and style and I can’t wait to be a part of it.”

In the deal, Lin will be featured in a variety of adidas marketing efforts and will be involved in the development of both footwear and apparel. Specifics were not divulged at press time.

Lin joins the adidas basketball roster which already includes teammate Dwight Howard, Derrick Rose (Bulls), John Wall (Wizards), and Damian Lillard (Trail Blazers).

The Asian-American player made global headlines in early 2012, when he led the New York Knicks to an improbable seven-game winning streak, dubbed “Linsanity”. During that stretch, Lin became the only NBA player in modern history to tally 20 points and seven assists in his first five starts.