Seagram’s Gin announced this week the release of a interactive 2014 calendar, which comes digitally inside the brand’s newly released GINSIDER app.
The calendar works alongside Seagram’s new mobile app, which give users an inside look at Seagram’s Gin featured models, each of which appear in the calendar for the New Year. The app will give users access to behind-the-scenes footage from the calendar shoot and information about the models each month. Approaching months will see a teaser to the full-length video, which will not be available until the start of each month, allowing users to continue to come back for more.
In addition to the calendar, the app also allows users the ability to get a mini-mixology tutorial, when they scan the Seagram’s Peach Twisted and Seagram’s Pineapple Twisted Gin bottles.
Every year, a model search is conducted in select cities, where 13 ladies are chosen to represent their respected state. Recruitment for the 2015 Calendar Models will begin in February 2014, via SeagramsGin.com.
The 2014 Seagram’s Gin calendar is available now, for free, at select liquor stores.
Below is footage from the launch party in Chicago, featuring a performance by Trinidad James.