Rihanna Strips For New MAC Cosmetics Viva Glam Campaign

Rihanna strips for a good cause, as she goes topless in a new ad for MAC Cosmetics’ Viva Glam campaign, which she’s revealed on Twitter.

In the photo, the pop star rocks a a blonde bob and covers her breasts with her arms in the photo by Inez and Vinoodh. Sales from the Viva Glam campaign will benefit women, men, and children living with HIV/AIDS.

“#MACgirlz my new #VIVAGLAM lipstick AD CAMPAIGN is out now!” tweeted Rihanna (@Rihanna). “Every penny you spend on my #VIVAGLAM lipstick goes to the @maccosmetics MAC AIDS Fund to support people directly affected by HIV/AIDS!”