Kanye West Drops Nike For Deal With Adidas

Kanye West

At his Yeezus Tour stop in Brooklyn this weekend, Kanye West told the crowd: “I signed my deal a week and a half ago.” What he was taking about wasn’t really known … until the rapper explained in a sit-down with New York’s Hot 97 on Monday (Nov. 25).

During his chat with Angie Martinez, the hip-hop star confirmed that he’s ended his partnership with Nike — in which he created the popular Air Yeezy — to ink a deal with shoe rival Adidas.

“The old me might have taken this Nike deal because I just love Nike so much, blah, blah, blah,” Kanye said, “But the new me, with a daughter, takes the Adidas deal because I have royalties and I have to provide for my daughter.”

Aside from the financial benefits, Kanye says he wanted a company to respect his impact on fashion, and declares himself “the Tupac of product.”

“I designed the Yeezy’s. I turned up, because I was in fourth grade, designing Jordan’s. I brought back that feeling you ain’t never felt about a shoe since the Jordans the way people feel about the Yeezy’s,” he exclaimed. “I put that feeling, that same feeling I put in College Dropout, in Graduation.”

And finally, Ye promises to be one of the next black billionaires, saying: “I’m going to be the first hip-hop designer, and because of that I’mma be bigger than Wal-Mart.”

1 comment
  1. Homey has hella ambition n i cant knock dat bt wat da fuck is he smokin? Must b on da cookies kuz aint no one gna b bigger then wal mart and not one of my homeys let alone my city really rock those yeezys. Curious 2 see wat he does wit adidas tho

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