Jordan Brand announced this week the upcoming release of the CP3.VII.
Drawing inspiration from East LA and the 80s era that Chris Paul grew up in, his seventh signature shoe pays homage with a lead colorway that combines a mix of black, white, green and purple.
Designed for the speed of NBA star, the sneaker features Nike Zoom technology, dynamic Flywire and a herringbone pattern on the outsole for multi-directional traction to compliment his aggressive style of play.
“This shoe was made for speed and flight,” said Paul. “It’s a great feeling when I’m out there to know I’ve got the technical support to do what I need to do. The designers at Jordan really know my style of play and continue to make products that elevates my quickness on the court.”
For the CP3.VII, Jordan switches from Podulon to Podulite to provide responsive cushioning, while its lightweight Flywire technology is customizable through the laces and wraps the midfoot and arch for an adaptive, glove-like fit. Perforations are also added throughout the leather or synthetic upper (depending on the color way) provide ventilation.
A synthetic heel stirrup is also added to wrap around the back of the heel and integrates with the laces to help snug the shoe to the foot for a secure lockdown fit.
The Jordan CP3.VII will debut in two colorways — Black/White-Flash Lime and Court Purple — on October 5 for $125.
Additionally, the shoe will hit NIKEiD, marking the first time that one of Paul’s signature footwear products has been offered on the customization site. The iD version will have numerous color and materials options when it becomes available on October 21.