G-Shock x New Era Limited 30th Anniversary GA110NE-9A Watch

By Jay Casteel  |  09/20/2013

G-Shock x New Era Limited 30th Anniversary GA110NE-9A Watch

Casio celebrates its 30th anniversary of their G-Shock watch brand with their second collaborative release renowned headwear manufacturer New Era -- a limited edition GA110NE-9A timepiece.

The brands take G-Shock's popular XL GA110 analog/digital model, and customizes the resin watch band in classic black and pairs it with a gold-speckled watch case corresponding to the iconic black & gold sizing sticker of New Era's classic 59Fifty cap.

Commemorating the collaboration, the watch's collectible packaging has been designed in the form of a New Era cap.

"It is with great pleasure that we announce this second collaborative release with New Era," said Shigenori Itoh, Chairman and CEO of Casio America, Inc. "Reworking the classic GA110 silhouette, we've created a unique timepiece that represents the spirit of both brands in a celebration of aligned heritage."

The limited edition GA110NE-9A New Era watch will retail for $180 this November, and drop at select retailers, as well as the G-SHOCK NYC Soho store.