West coast legend, Warren G, has begun a new business venture with Allure Moscato. That’s right! He’s in the wine biz! But, don’t get it twisted ’cause he’s still in the music business, too! He has discovered a new and fun thing to do that is both smooth and tasty, which he told us all about in this exclusive interview — about how he linked with Allure Moscato, what kinds of music projects he has lined up, and what he did to celebrate the late, great Nate Dogg’s birthday.
You’re the new face of Allure Moscato, and I found out that your favorite is the “Pink.” What brought this into fruition?
Well, first of all, I like wine. I was introduced to it being on tour overseas, because that’s like a way of life for them overseas. They drink wine, so I kind of got turned on to wine being out there. We would get fed by a chef from out there in Europe and that’s what it was. [So I was asked] “How would you like to do a collaboration with Allure Moscato?” And I’ve drunk it, you know, it’s real good. I thought, “That’s incredible, I would love to collaborate with them”. So I went down to Napa Valley, and hung out and brought home wine and got a chance to tour the whole facility and it was real nice. They showed me how it was made, crushed, grown… they really showed me something different. I was like, “Wow, I would really love to be a part of this industry”. We talked and came up with a deal and I’m happy to be a part of the team and the family. I met the owner and his son and his staff and they were all good people. They showed me a lot of love and I like working with a team like this and being successful. That’s what’s been going on.
Why the Pink? What’s makes it so special from the other flavors?
Well I like all of them; it’s not just the Pink. It’s smooth, it relaxes you. Sometimes when I’ve been working hard all day, I want to come home and just chill. I’ll come home, have a glass of wine, throw on some good music, and just kick back and relax, you know?
Do you feel that Allure Moscato reflects your style of music?
It’s smooth like me. I’m a smooth cat, I’m a mellow cat and I need something that, you know, goes along with my style. Wine is the perfect thing for me, because everybody knows me. I’m a cool dude, I’m laid back. I ain’t no rah-rah, rowdy person. They know who I am, so it fits me to a “T”. I drink the wine, so it’s a perfect match.
What kinds of settings do you like to drink your wine in? Like just at home or what?
When I’m watching Monday Night Football, kicked back with my feet up. Sometimes I like to drink when I’m listening to some cool jazz music. When I go out to eat, I like to have a glass of wine. When me and my wife go out to eat, we like to have a glass of wine together and just chill and, you know, have a good time.
Are there any particular foods you like to drink it with?
A nice, big steak. I like to have a glass of wine with my steak, and some vegetables (laughs). Even with baked chicken, rice and stuff like that, you know? I like to drink it. I’ve had it with cheese and crackers. I like to ride the train a lot. There’s a ride that goes from Los Angeles up north, and they do wine tasting on there and that’s real fun. People should try that, try and get away sometimes.
How do you feel the wine reflects the fluidity or the originality of your music?
Like I said, my music is soulful, smooth… You could party to it, dance to it, smoke to it. Whatever you want to do, you can do it to my music. And, it’s fine as wine! (laughs) And you do know that!
You have any new projects going right now?
I’m working on an EP right now. It’s an Allure Moscato and G Funk Music, which is my label, collaboration — just to give people some good music to go along with this wine at the same time. I’m still doing a bunch of productions for a lot of artists around the interstate.
I’m also developing my own artists that I want to work with at the same time. I stay active doing this music. I love it and I’m not going to stop doing it. I’m also showing other artists in the industry, you know like younger artists, that you can do this, too. You can set the trend, as far as being a successful businessman. That’s what I’m trying to do here with Allure Moscato, Bronco Wines and WG3 Wines (that’s me and my partner, what we got coming out with wines).
I had read somewhere that you wanted to remix Kanye West’s “Yeezus” track? Or his whole album?
Yeah, I like Kanye. I listened to his album and I was just like “Man, I would love to do some remixes for him”, and I said “You know what? I would love to try something new, I would love to remix the whole album.” It’d trip people out.
I understand Nate Dogg’s birthday was on August 19th. Did you pour out a bottle for him?
Oh, you already know! I did it big for my buddy, you know? Definitely, I poured out a bottle for him, I smoked a blunt for him. That’s my guy, you know? It hurts a lot to not have someone you came up with around. It’s kind of weird. At the same time, God don’t make mistakes. This is life. This is what we have to deal with, what we have to go through in life. It hurts, though. Just gotta keep moving and doing this music for him, for hip-hop, for his family, for everybody. I got a lot of music that I still have. I’m going to unleash some of it with some of the projects that I’m doing. I got a 20 year anniversary album coming out and there will be some of our collabs on that. And, you know, just keeping his legacy going, that’s my dog. I just want to keep it going for him, you know? Just keep it going, you know? It does hurt.