Kanye West rolled out a different marketing strategy for his Yeezus album — from building projects to the lack of a music video or single.
One unique marketing items that his label, Def Jam, sent around were blank posters of the CD, along with the words: “Please Add Graffitti.” So, GQ took it upon themselves to enlist a few artists to decorate them — including the likes of graff legend ESPO, L.A. tattoo icon Mister Cartoon, painter Curtis Kulig, Will Fry, and even James Franco.
“I just saw those words PLEASE ADD GRAFFITTI and, you know, I don’t do graffiti so I wrote upside down to make that clear,” Kulig said of his creation.
“I got inspiration from Kim Kardashian’s eye,” explained Cartoon. “Also inking my name up on the poster felt like I was tagging on a bathroom wall back in the day.”
Here’s a couple of the finished posters. Check out all of them over at GQ.com.