Flo Rida expands his resume into the health world, signing a deal with nutritional supplement company, MusclePharm.
Via the deal, the rap star will promote MusclePharm products and develop exclusive viral exercise videos for the brand… and represent MusclePharm at events, as well as a series of radio and online ads.
“Ever since I was growing up, health, nutrition and fitness have been very important aspects of my life,” said Flo Rida. “I started using MusclePharm supplements because of the company’s commitment to developing safe, scientifically backed products. Right away, I noticed a positive improvement with my energy and fitness levels. I’m very excited to join the MusclePharm family and look forward to promoting the brand to my fans.”
“As one of today’s most popular musicians, Flo Rida is a global force who is at the top of his field because he is dedicated not only to his music but also to his physical well-being,” added Brad Pyatt, founder and CEO, MusclePharm. “Flo Rida’s international influence coupled with his amazing physique make him an ideal ambassador. We’re thrilled to have him represent the MusclePharm brand.”
As part of their agreement, MusclePharm will make a donation to Flo Rida’s charity, the FYFL, and gift new sports equipment to the league.
Also, MusclePharm and Flo Rida will celebrate the partnership at the customer appreciation day next month, which will be taking place at Flo Rida’s new South Florida gym, Flo Fit (12425 Taft Street, Pembroke Pines, FL 33028).