After debuting new short-sleeve jerseys back in February, more NBA teams will reportedly expand the new look during more games next season.
According to ESPN.com, as many as five teams will wear the short-sleeve jerseys, as their alternate uniforms, for as much as 12 games during the season.
The jerseys are produced by Adidas, the NBA’s official apparel provider. They, too, are interested in doing more. “We are interested in doing more short-sleeve jerseys when it makes sense,” said Patrik Nilsson, president of adidas North America, told ESPN.
Nilsson said Wednesday (June 19) that Adidas wants more fans wearing jerseys, and feels short-sleeved options is a step in that direction.
All teams were offered the option to add this jersey, according to Sal LaRocca, the league’s executive vice president of global merchandising. However, it’s unclear how many teams have committed to it. LaRocca did say that part of the appeal of the short-sleeve jersey was to offer a different option at retail, but he doesn’t expect it to outpace sales of the current design… at least, any time soon.
“The life cycle of our jersey continues to be really strong,” LaRocca said. “Over the last few years, sales of our traditional tank-top basketball jersey has been growing worldwide. But we know that more men are comfortable wearing T-shirts than tank tops, so the idea that part of our consumer base would be interested in wearing a jersey with sleeves makes sense.”
The Golden State Warriors were the first to wear short-sleeved jerseys last season during three games.