Mercedes-Benz adds a new personalized options to its customers: the Illuminated Star. In this newly released clip, the luxury car maker shows off their unique option, which uses light conductor and LED technology to illuminate the Mercedes emblem in the radiator grill.

“It’s subtle, but eye-catching. Bright, but sophisticated. And it’s your opportunity to announce to the world: “This is my Mercedes-Benz,’ ” the brand says.

For more info on Mercedes’ Illuminated Star, visit