Mark Cuban

While NBA commissioner David Stern feels the league needs to expand its anti-flopping rules, Dallas Mavericks owner Mark Cuban is putting money up for a study on the practice.

According to ESPN.com, one of Cuban’s company has provided $100,000 to Southern Methodist University for an 18-month investigation of the forces involved in basketball collisions and try to figure out if video or other motion capture techniques can identify legitimate collisions and instances of flopping.

“The research findings could conceivably contribute to video reviews of flopping and the subsequent assignment of fines,” SMU biomechanics expert Peter G. Weyand, who leads the research team, said in a statement.

“Is it a flop? Let the scientists figure it out . im paying for the research to find out,” Cuban tweeted (@mCuban) about the his investment.

Stern said Thursday (June 6) the NBA’s competition committee will discuss stronger flopping penalties when they meet next week.

This season, the NBA introduced anti-flopping rules with a system that retroactively fined players for flopping after video review. Just five players were fined $5,000 in the regular season, and seven more have been fined that amount in the playoffs.