With the upcoming release of Nike SB’s next installment of the Paul Rodriguez’s signature line, coming in the form of the P-Rod 7, the shoe brand offers up a unique way to raise awareness around the release — utilizing the popular gif.

Here’s a few of the awesome gifs Nike released of the forthcoming sneaker, which is set to hit retailers in July.

In low-top form, the P-Rod 7 is “all about enhancing impact protection without losing the direct connection to your board,” as quoted from Nike. It boasts a seamless inner sleeve that offers increased flexibility and comfort, while a full-length Lunarlon 2.0 sole was added for cushioning and to protect the wear’s heel.

At press time, this is the only colorway unveiled. Stay tuned for further details and release dates…