Brisk Iced Tea celebrated the launch of their new digital channel this week at BriskBodega.com, which was created in a partnership with VICE’s music channel Noisey, who is responsible for its curation.

The launch was officially kicked off in New York City earlier this week, as part of a VIP celebration, where us — along with various influencers — took were on-site for the filming of the first commercial in the series, where we were introduced to husband and wife team Joe and Kim that run Brooklyn’s Side Street Deli. Then, enjoyed the launch party, where attendees were treated to a preview of the site before it went live while sipping on Brisk Iced Tea-inspired cocktails.

For those who haven’t yet, head over to BriskBodega.com to take it all in. It’s aimed at providing fans with up-to-the-moment access to urban trends, artists and events; and offers rewards program for participating, and much more.