Nicki Minaj continues to brand out from music, and into the corporate world, as she partners with Myx Fusions, a fruit-infused moscato wine beverage.
Reports say the rap superstar has become part owner of the brand, and will serve as the face of the ready-to-drink moscato, as it expands in the U.S. and abroad.
Myx Fusion is currently available in three flavors: peach moscato, coconut moscato, and original moscato.
“I am so excited to team with the Myx brand,” said Nicki. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
Myx Fusions will launch an expansive marketing campaign that will include print, radio, and television, as well as exclusive events and social media messaging.
It is currently available in New York, New Jersey, Los Angeles, and Las Vegas, and will expand to more markets in the future.