Brisk Iced Tea officially announced Wednesday (June 5) the launch of their new multi-dimensional digital channel, editorially curated by Noisey, VICE’s music channel and Remezcla — BriskBodega.com.
The online destination will provide fans with up-to-the-moment access to urban trends, artists and events.
“Our platform is inspired by the local bodega, which is often viewed as the cultural core of a neighborhood,” said Linda Bethea, Senior Director of Marketing, Pepsi Lipton Tea Partnership. “Brisk has a rich history of bringing bold flavor to our fans and giving them access to authentic experiences, which will now be consolidated in one easy to browse location. Through our partnership with Noisey and Remezcla, both prominent and raw voices in lifestyle media, we will be able to create an even deeper engagement and interaction with our consumers.”
BriskBodega.com will also feature a series of original videos aimed to highlight the influences and flavors of local communities, including the Bodega Chat, a video series hosted by Juan Bago, a comedic actor from New York City’s Washington Heights, which will feature celebrities and personality filmed in and around their local bodegas; and the NOISEY video series, made up of three original Youtube series: “Meet The Fam,” “The Up & Up,” and a special edition of “Back N Forth.”
The digital hub will also reward consumer engagement by providing value through points that can be redeemed for exclusive gear, including watches, premium headphones and other limited edition items through contests — including Rep Your Bodega, where fans can tell Brisk what gives their favorite bodega its unique flavor through June 25, for a chance to win $5,000 plus a free Brisk-sponsored commercial for their local Bodega; Design Brisk, where fans can submit their own new Brisk can design and have a chance to win $5,000 in cash and prizes through crowd-sourcing design platform, Blank YouVery Much; and Custom Gear Under the Cap Promotion, which starts July 1, where fans can redeem unique codes found under select Brisk 1L caps and 24oz can tabs for a chance to win up to 4,000 custom gear prizes … even a customizable 2013 Chevy Camaro co-designed by legendary tattoo artist Mister Cartoon.
In addition to the launch, Brisk and Noisey will team up to host a summer music event series in 14 major cities across the U.S. featuring top music performances and street art. The event series will kick-off on June 8 in Brooklyn and will feature live musical and visual performances, street art, stations for Brisk sampling and interactive gaming elements.