New, Northern Cali-based clothing co, Ambitious Collective, has released their debut Spring 2013 season, which they offer a peek at via this lookbook dubbed “Ruega Por Nosotros” (Pray For Us).
As shown in the imagery, the company’s first collection is comprised of five, new graphic tees, and three embroidered Zephyr snapbacks.
Some standouts are the Grito de Guerra snapback, which comes in a red/black colorway and features a tribal warrior head on the front; and the El Mundo Es Tuyo tee, which sports the phrase (meaning “The World Is Yours”) in an old school sports cap script.
“We consider ourselves a progressive streetwear brand with a more aggressive self-empowerment message,” a rep for Abitious Collective said in a press release. “We’re proud of where we come from and of how far we’ve come with very little. Hard work and ambition have been ingrained in us since early on, but at the same time, we’ve taught to fight back, to be defiant, and to never let anyone get the best of us.
“You’ll find that we have a hint of Mexican folklore and culture in some of our current and future designs, which pay homage to our background, but that touch is not meant to be overbearing or disenchanting.”
Ambitious Collective’s Spring 2013 Collection is available now, online at AmbitiousCollective.com.