Vans Announces 2013 ‘Custom Culture’ School Competition

By Staff  |  04/22/2013

Vans officially announced the fourth year of its Custom Culture nationwide art call to action this week, in which students from the top 50 high schools compete for a chance to win $50,000 for their school's art program.

From April 22 to May 13, students, teachers, parents and friends alike, nationwide, can visit to vote for their favorite school's designs. The top five schools will be invited to New York City to showcase their designs for the crowd and celebrity judges at a special event in June 2013 at the Whitney Museum of American Art, where the grand prize-winner will be announced.

Earlier this year, more than 1,400 schools across the country registered for Vans Custom Culture, with each school customizing four classic Vans styles. From there, an internal Vans team narrowed down the selection to the top 50 schools.

To help spread awareness of the nationwide customization contest, Vans selected several artists, celebrities and designers to serve as Vans Custom Culture Ambassadors, including talk show host Conan O'Brien, renowned graffiti artist Mister Cartoon, rapper Dom Kennedy, photographer Tyler Shields, actor Bryan Greenberg, actress Jamie Chung, artist Dennis McNett and painter Aaron Axelrod. Each Vans Custom Culture Ambassador customized a pair of Classics to inspire students as they take on the 2013 competition.

Vans Custom Culture inspires creativity among students through art and design while at the same time aiming to shed light on diminishing budgets for art in education. Since its inception in 2010, Vans Custom Culture has reached tens of thousands of students and has awarded more than $175,000 to support high school art programs.

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