Audi, Marvel Comics Team Up For Iron Man Campaign, ‘Steer The Story’

http://youtu.be/QZ8ZpIK3YjU

German car maker Audi has paired up with comic giant Marvel for a special venture, in which fans can help decide Iron Man’s fate.

In a script where Iron Man’s battle against Blizzard’s icy attack, fans can draw from a number of creative tools (sketchpads, cameras, illustrations) to determine the superhero’s destiny with the rendering of Audi’s 2014 R8.

As part of a larger campaign, dubbed titled “Tony Stark Challenge,” the collabo is one of many projects leading up to the theatrical release of Iron Man 3, due May 2. Visit SteerTheStory.com for more info.

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