Brooklyn’s T.H.E.M. Recordings unveil their latest signee Innocent?, who kicks off the campaign for his forthcoming Love It Or Hate It LP with the visuals for the Roc Marciano-assisted single “Time For Change.” Production for the single is supplied by France’s Alterbeats crew, who blend triumphant horn stabs and hard drums alongside DJ Modesty’s scratch chorus that fuses quotables from M.O.P. and A.G.
Directed by Donald Robinson Cole III, the video depicts both emcees swapping verses in front of various Manhattan backdrops, as they declare their resolution to stop waiting for change and make it happen themselves.
Love It Or Hate It is scheduled for an early third quarter 2013 release and is set to include guest appearances from label mate Mic Handz, Roc Marciano and Tha Rockness Monstah, among others. Let the trials of Innocent? vs. The People commence.