Lupe Fiasco has reportedly partnered with Wrapports chairman Michael Ferro to create a new app called Higi, a new social media analytics program inspired by health and wellness.
Similar to the already established Klout, launched in 2009, Higi factors in three different aspects of one’s life to give its users a unique numeric score.
“It’s called Higi. It’s basically a score. And it’s a score based off of three different things,” Lupe said of the app. “It’s based off of your body initially. Your weight, your blood pressure, your height, all your biometrics, your pulse, your body mass index. Then it takes into account your lifestyle. How active you are, how much you work out, etc. It takes advantage of things like the information that you get from the Nike fit bands, all those things that you work out with. Measure it. It kind of takes that information as well. Then it takes into consideration how active you are on social media. So Facebook, Twitter … it takes all those three things together and it calculates this score. So Higi is an algorithm basically at the end of the day.”
Lupe also revealed that Higi maxes out at 999 and shared the details on Higi’s exclusive Nine-Hundred Club.
“You get scored from between 400 and 999. Once you get into the nine’s, the highest you can get is 999, once you get into the nine’s you get inducted into something called the Nine-Hundred Club. It opens you up to all these different awards. It’s like a social credit score, but that you control. That you control on a daily basis,” Lupe explained.
The Higi app is currently only available for iOS.