Adidas announced Friday (March 8) the release of their new Crazyquick performance footwear line, a collection designed specifically to help make athletes quicker.
The Crazyquick line includes basketball, football, running and training footwear — each giving athletes greater controlled flexibility, better traction and optimal foot lock-down.
“We designed Crazyquick based on athletes’ insights,” said David Baxter, vice president of sport performance for Adidas America. “The sports landscape is rapidly changing as athletes get faster and games get more intense and competitive. Speed is important but no longer enough in today’s game. Athletes know quickness is the defining factor in what distinguishes them when they’re on the field and court.”
Washington Wizards point guard John Wall debuted Crazyquick on court this Wednesday (March 6). The basketball shoe features four quick zones in the outsole that work with the shoe’s upper to provide maximum traction and flexibility for quick movements on court. The flexibility and direction of the herringbone traction and 17 unique diverging pods play a specific role in allowing players to be quicker.
“Quick is what separates me from other players in the league,” said Wall. “Quick is what gets me around defenders to get an open lane to the basket. In a league of fast guards, being quick is what makes my game unique.”
“From making explosives cut into the lane, grabbing a loose ball or being a lock down defender, quick is the key to elevating to the next level,” said Robbie Fuller, adidas advanced footwear category designer. “We designed Crazyquick with athletes in mind. Every player needs to be quick to out-perform the competition and this shoe gives them a unique advantage.”
According to the brand, Crazyquick endured an extensive research and testing, with more than 1,000 discrete basketball movements and tests for the shoe’s performance with some of the most elite athletes in the game to develop the technology. Most notably, the shoes were comprehensively tested and received positive feedback from NBA players and NCAA teams including Louisville, Wisconsin, UCLA, Cincinnati and Baylor.
Robert Griffin III (of the Washington Redskins) debuted the Crazyquick football cleat in December.
Crazyquick basketball and Crazyquick football will be available May 1 on Adidas.com, and retailers nationwide for $140 and $150. The training and running versions will debut later this summer for $110 and $100.