Joey Bada$$ drops a visual for the DJ Premier-produced “Unorthodox”, a single released Green Label Sound.
Directed by directors Coodie & Chike, the video takes the audience on an illustrated journey with Joey and Pro Era through the cold streets of Brooklyn. Featuring picturesque backgrounds, and taking inspiration from the illustrations of artist Evan Hecox, Coodie & Chike successfully blend animation with the surrounding elements and Joey’s gritty lyrics.