Memphis rap star, Yo Gotti, announced Thursday (February 14) that he’s inked a multi-million dollar deal with Epic Records for his CMG imprint (Cocaine Muzik Group).
The deal comes after the indie rapper built a solid buzz and fanbase over the years through consistent touring and release of free music, including his Cocaine Muzik mixtape series, the latest being 2012’s CM7.
“This is a solid partnership that allows me to do what I do on bigger platforms, with the respect and support of the Epic team,” Gotti explains. “Throughout L.A. Reid’s career, I realize he has been a part of creating some of the biggest superstars in the industry. I feel there is no better person to partner with.”
Since 2006, Yo Gotti has released over a dozen successful mixtapes, charting singles, and five complete albums. In 2012, he set out on his CMG “Road to Riches Tour”, all facilitated without any major label support. The tour sold out shows in the majority of stops over six weeks, further boosting the value of Gotti’s branded merchandise and musical influence.
Gotti then followed the tour with the release of “I Got That Sack”, an instant fan favorite single that hit radio stations and clubs across the country.
“A lot of labels were talking big checks, but the money didn’t interest me,” explains Gotti. “I wanted a partner that wasn’t afraid to work as hard as I do. I knew that by sticking to my independent business mind frame and continuing to chase my dream, that the right situation was going to come.”
Most recently, he dropped a new single, entitled “Check”, which has hit the Billboard Top 20, and he will be releasing the official video with full support from Epic.
Details about his first project under the deal were unknown at press time.