TraxNYC Presents: Become a Rolex Detective (Video)

By Staff  |  01/02/2013

Our friends over jewelers, TraxNYC, has put together an informative video piece informing consumers about the do's and don'ts of purchasing a Rolex, and how to spot a real timepiece over a fake.

Have you ever walked through the city streets and been assailed by offers to buy Rolex watches at ridiculously low prices from sketchy looking vendors? Or seen ads online, "Rolex for Sale—Totally Authentic! Cheap Cheap Cheap!!!" So have we. But how do you spot a knock off from the real thing?

TraxNYC, a luxury and custom jewelry company in the heart of New York's Diamond District, wants to show you how. Don't be fooled again. With a little bit of know-how, you'll be able to judge a Rolex's authenticity with the naked eye.

This short video, the first in our web series, offers detailed, insider hints—the same ones known by watch experts. Some highlights that you’ll learn are:

- What numbers to look for on the chronographs.
- The design of the luminators.
- The shape of the Rolex crown logo.
- The lettering around the watch face, ink vs. high resolution laser etching.
- And more tips on avoiding scams.

You can now rest assured that your next Rolex purchase will be an informed one. When it comes to Rolex watches, you deserve the real thing.