Champs Sports is set to launch a new, national television campaign in support of their wide array of color options of Adidas Originals apparel and footwear.

The 30-second spot, shown above, features none other than 2 Chainnnnz. The rapper narrates, as he gets laced up in Adidas’ Fall/Winter 2012 adiColor collection, before a show.

Coinciding with the game, a digital “game” will be released on the Champs Sports Facebook page this week, where consumers can control an 8-bit 2 Chainz character navigating the court, mall and street in an effort to save the world from being robbed of its color.