While overseas, in Paris, supporting his SMS Audio headphones company, 50 Cent has a long discussion with about his history and evolution through music, to his latest business dealings.

Specifically, Fif explains the thought process behind picking and releasing singles for an upcoming album, and the controversy that surround his releases (beef, for example); and his evolution in business, from his G-Unit apparel and footwear brand to Vitamin Water to the Street King energy shots to SMS Audio.

He also explains the lack of growth from his fans who still expect him to repeat Get Rich Or Die Tryin’ over and over, his forthcoming Street King Immortal album, and of course, beefs.