Southern Cali skate retailer/brand, Primitive, offers a look into their upcoming Holiday 2012 collection via this newly released video lookbook.

Shot in Downtown Los Angeles, we see various individuals rocking tees, headwear, sweaters, and more, while photographer Willie Toledo shoots images for the photo lookbook. All the pieces make up the upcoming season.

The entire Primitive Holiday 2012 collecton drops Saturday (November 10). For more, visit